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Episode 42: Decide Already!

Hidden Brain

00:00

Is Surrigation a Perfect Way to Make Predictions?

Allison Allison: Is outsourcing your judgment to the crowd a risk? She says research shows that reviews are shot through with all kinds of biases. People never want uncertainty; they pay good money not to have it, she says. Allison: Happy surprises and unhappy surprises make a bigger impact on us than happy things we know will happen.

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