Becoming a T-Shaped Marketer: Navigating the Layers of Expertise in Ecommerce
Ecommerce Playbook: Numbers, Struggles & Growth
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The T-Shaped Marketer: Balancing Generalist and Specialist Skills
This chapter explores the concept of a T-shaped marketer, emphasizing the balance needed between a broad base of marketing knowledge and expertise in specific channels. It discusses the importance of foundational knowledge in subjects like statistics and psychology, as well as specialized skills in areas such as CRO and SEO. The conversation highlights the significance of deepening expertise in a specific discipline within e-commerce marketing for career advancement.
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