The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20 VC 007: The Evolution of Content and the Venture Capital Industry with Peter Csathy

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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The Future of Advertising

Do you think advertising can ever be truly native and integrated into a platform so it's succinct and relevant? Or do you think it will continue to be kind of buffering YouTube adverts and, you know, facing adverts on the side? Well, look, there's going to be continuous experimentation to get it more right than has been done. And absolutely the targeting, the understanding, the audience is going to matter. The analytics, all of that's going to make the messaging more intelligent and it's not one size bit all. If I can help you promote the lifestyle that you believe in already, then it's a very different conversation. So I believe that that can be done in

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