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🇫🇷 “Emily not in Paris” — France’s retirement ruckus. Microsoft’s AI coworker. Rolls-Royce’s literal moonshot.

The Best One Yet

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Moonshots Aren't About ROI, They're About Marketing

Rolls Royce wants to build a nuclear power plant on the far side of the moon. John Sutter: Moon shots aren't about ROI, they're about market. The real value here for Rolls Royce isn't that they may power a space town in like 20 years. A moonshot is a big do-gooder project that will improve humankind's long term.

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