NBC's streaming service launches without Roku or Amazon Fire TV, Apple wins a tax battle, and a prediction on Netflix earnings
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Navigating the Launch of Peacock: Challenges and Strategies
This chapter delves into the launch of NBC's streaming service, Peacock, and the hurdles it faces in a competitive landscape, notably its absence on key streaming devices. The discussion highlights the complexities of Peacock's pricing model and contrasts its advertising strategy with the simplicity of offerings from established platforms like Netflix.
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