2min chapter

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462. The Future of New York City Is in Question. Could Andrew Yang Be the Answer?

Freakonomics Radio

CHAPTER

New York City's Economy Needs to Rebound as Quickly as Possible

Three hundred thousand families have left the city. The most basic thing you would do is literally to spend money on digital advertisements that pop up on people's phones saying, likea visited new york city. And the smartest investment is when you're starting from zero. There's always a point at which you spend more and it's not as effective. But when you're starting at zero, like the first hundred million you spend, ought to be very effective....

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