Unveiling the Success of 9GAG on Social Media

The chapter explores 9GAG's extensive reach and engagement on platforms like Instagram, Facebook, and Twitter, emphasizing the importance of community-building through insider jokes and memes. It details the strategic partnership approach with social media platforms, the unique content model focused on aiding creators, and the operational process of content curation. Additionally, the chapter discusses the evolution of social media platforms, user engagement strategies, and the innovative business model combining agency and ad network concepts.