58 - If You Want to Be Average, Outsource Your Content | Jonathan Beaton (VP Marketing, IntSights)
GTM Live
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How to Transform Your Sales Conversations
A lot of old school executives, for whatever reason, struggle with that. The hardest part is being able to stand behind it and get actually be able to build an executive trust in the way you've done it. Oalmost need a senior executive that's either been there or done that,. And truly believes in it and will and behind it. So i'm hoping, at least from a marking perspective, that people set me apart from other performance marketing execs.
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