Single-Product vs. Multi-Product Positioning: A Comprehensive Guide
Positioning with April Dunford
How IBM's Go-to-Market Strategy Works
At IBM, everything was considered equal. We'd start all the way at the top and then go all the way to the bottom. In some companies, that's not the way the go-to-market motion works. Sales force of five years ago or six years ago would put all their energy into selling CRM first. That's a smart strategy for a bunch of reasons.
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