Intro

This chapter explores the marketing strategies of HIMS and HERS, focusing on their unique direct-to-consumer approach. The discussion highlights the company's impactful advertising through subway and YouTube while examining how its operations differ from traditional pharmaceutical practices.

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In this episode of Company Breakdowns, host Lorenzo Bartolini is joined by William McDougall (author at Fundasy Investor) to delve into the business model and strategy of Hims & Hers, a direct-to-consumer healthcare platform. They explore the company's unique approach to pharmaceutical distribution, its growth trajectory, and the challenges and opportunities it faces in the healthcare industry. For full shownotes, visit highlight: https://highlightai.com/share/b58ed4a1-65ef-4eed-a5d8-9a3fc6f70ee3

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X :

@lozo_the_bozo (Lorenzo)

@FundasyInvestor (William)

@wearehers

@wearehims

@turpentinemedia (Turpentine)

TIMESTAMPS:

(00:00) Introduction of William McDougall & Lorenzo Bartolini

(00:10) Overview of Hims & Hers