From Lawyer → Sales Leader (and What They Have in Common), with Eric Ortner, VP of Sales at Handle
Revenue Execution: Defining the Standard for Revenue Excellence
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Balancing Process and Agility in Sales Strategy
This chapter explores the difficulties of harmonizing process and speed in the creation of a sales playbook while seeking product-market fit. It offers insights from early experiences in sales that emphasize the importance of documentation and adaptation as the team expands.
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Transcript
