Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Understanding Influential Communication in Marketing

This chapter emphasizes the necessity for brand marketers to recognize the diverse interests and mindsets of consumers in their marketing strategies. It also explores the Influence at Work project, which aims to use behavioral science to foster effective and ethical communication in marketing.

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