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514: Jason Feifer - How To Embrace Change, Adapt Fast, Future-Proof Your Career, & Build For Tomorrow

The Learning Leader Show With Ryan Hawk

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Build a Bridge of Familiarity

You start with where people are. Where are they right now? What are they comfortable with? What do they value? And then start to build a bridge of familiarity from them to you. This is starting with the language and the framework that the consumer is already familiar with. Now you're building trust, but you got to start where they are. The first was that he thought chicken chips was a good idea. So he assumed everyone else would think so too. But no, nobody's ever heard of that because it sounds disgusting. Here's the thing: It's only whole ingredients. It's only the right kind of protein.

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