Intro

Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special 100th episode of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through a real case study from one of her coaching clients who is driving their entire business using just $20 per day on Google Ads.

We are going to look at the "before" numbers, where they were getting a lot of clicks but zero actual business, and compare them to the "after" numbers, where they are now generating highly profitable leads. Jyll shares the exact 12-step strategy she used to turn this account around, covering everything from keyword match types and negative keywords to the specific bid strategies that work best for small budgets.

However, a shoestring budget won't work in every industry, so Jyll will help you determine if your business is the right fit for this approach.

In this episode, you’ll learn:

• The three non-negotiable requirements for a low-budget Google Ads strategy.
• Why high impression volume and low CPCs can actually be red flags.
• The 12 specific changes made to the account to increase lead quality.
• How to fix conversion tracking so you aren't optimizing for vanity metrics.
• Real performance metrics showing exactly what $20 a day can achieve.

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode100
 
Google Ads Account Audit with Jyll
Get a one-time full account review from a Google Ads Expert and ex-Googler. Your Google Ads account audit will be delivered within 1 week, and will include a 1-page scorecard plus 2-4 pages of specific recommendations. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode100

Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode100

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode100

Follow Jyll on social media
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