3min chapter

The Koe Cast cover image

"Niche Down" Is Terrible Advice (For Smart People)

The Koe Cast

CHAPTER

How to Grow a Social Media Audience

The easiest platforms to grow on are Twitter, Instagram, LinkedIn and other short form platforms like TikTok or shorts. You need an audience to fuel your newsletter. As your audience grows, your leverage to build and talk about whatever you want does with it. And so the benefits to starting a newsletter are that you can practice developing depth behind your ideas. This leads to original thought and struggle with writing.

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