12min chapter

Inside The Stream cover image

NBC Impresses with Olympics Clips On Peacock and YouTube

Inside The Stream

CHAPTER

Ad Tech Acquisition and Olympic Viewership Trends

This chapter explores the recent billion-dollar acquisition of ad tech company Teeds by Outbrain, underscoring its strategic benefits in the competitive video ad landscape. Additionally, it analyzes viewer trends during the Olympics, highlighting the growth in streaming services like Peacock alongside traditional TV and their implications for advertising revenue.

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