Shifting Alliances: Google and Apple in Focus

This chapter explores the changing relationship between Google and Apple, highlighting a significant decline in search traffic on Apple devices for the first time in twenty years. It examines the impact of Google's evolving advertising strategies, particularly under CEO Sundar Pichai, and discusses the company's new AI features that could disrupt traditional search behaviors. The dialogue further analyzes the competitive landscape, emphasizing how Google's resources position it to adapt to these changes amid rising challenges from emerging technologies like ChatGPT.