rob logan: latinitas fide consociat is an interesting common denominator that i discovered when doing my research on you. It exists both on a mug that your wife ellen was selling on cafe press, but it also is on the masthead of your website. Logan: I just thought it would be funny to have a latin phrase that just said, latin phrases suggest credibility. And this was the best three word phrase to encapsilate that idea. He says he still has his mug and drinks out of it several times a week.