The rise and fall of General Electric
Behind the Money
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GE's Alstom Gambit: A Misread Market
This chapter examines General Electric's strategic shift following the Alstom acquisition, focusing on the company’s misjudgment of evolving market trends towards renewable energy. It highlights the ensuing challenges in GE's power division, including leadership changes and substantial job cuts, as the company struggled to adapt to declining profits and unfavorable conditions.
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