
From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding
Marketing Spark (The B2B SaaS Marketing Podcast)
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The Crucial Link Between Customer Onboarding and Long-Term Retention
This chapter explores the crucial role of customer onboarding in enhancing long-term retention rates. It highlights the common pattern of churn within the first 30 to 90 days and advocates for targeting the right customer segments to minimize drop-off and improve retention strategies.
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