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Navigating Niche Markets and Competition
This chapter explores the dynamics of niche markets within the chemical industry, illustrating how specific components can enhance larger systems, like catalysts in petrochemical plants. It contrasts the profitability of consumable products that promote customer loyalty with high-capital industries suffering from intense price competition, examining Solvay's transition from commodities to technical solutions. Additionally, it highlights the risks in capital-intensive sectors, using case studies from telecommunications and satellite companies to illustrate the impact of competition on profitability.