The Human Element in Programmatic Advertising and AI Limitations

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156. Programmatic Curation, AI, and Global Collaborations with Seika Media

The Programmatic Digest

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CHAPTER

The Human Element in Programmatic Advertising and AI Limitations

This chapter explores the critical role of building partnerships in the programmatic advertising landscape, underlining the importance of experience and human insight. It emphasizes the limitations of AI in campaign optimization and the need for effective communication and skilled teams to drive successful marketing strategies.

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Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies.

We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand that saw significant gains through our contextual targeting. This episode highlights our approach to diversity, equity, and inclusion, and how consolidating SSPs can create impactful campaigns. John-Paul also addresses common misconceptions in the industry, such as the fallacy that longer hours mean higher productivity, and stresses the importance of wellness, continuous learning, and mentorship in maintaining expertise.

Additionally, the conversation explores the evolving role of AI in media and the irreplaceable need for human oversight in optimizing and strategizing. Wrapping up, John-Paul and Eleni discuss their global reach and ongoing collaborations, with exciting plans to visit New York and Austin. Be sure to check the show notes or YouTube description for all the resources and insights shared in this episode.

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