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Season 6, Episode 15: MDM Mailbag #6 (with Sylvain Gauchet)

Mobile Dev Memo Podcast

00:00

Measuring CTV for Apps with Web Flows

A listener asks about CTV measurement; Sylvain suggests MMP for app, pixel for web, incrementality, and using survey 'how did you hear' data.

Play episode from 28:33
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