Reddit's AI-Powered Engagement

This chapter explores Reddit's introduction of the AI feature Reddit Answers, designed to boost user engagement and improve ad revenue by facilitating information searches within the platform. The discussion emphasizes the strategic use of data and the competitive advantages gained through generative AI, as well as the implications for brand loyalty and market expansion.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.