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9min chapter
IAB Tech Lab Special: Open RTB
Marketecture: Get Smart. Fast.
Evolution of Industry Standards in Ad Tech
The chapter explores the journey of a standard in the ad tech industry, from initial resistance to widespread adoption and continuous refinement. It discusses the challenges faced, the evolution of the standard to cover multiple channels, and the benefits of moving towards a standard while retaining innovation. The conversation also delves into the implications of standardization on market accessibility.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode