David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA
Pharma Launch Secrets
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Changes in Biotech and Pharma Launches after COVID-19
This chapter discusses the shift in behaviors and strategies in the biotech and pharma industry due to the COVID-19 pandemic, including virtual stakeholder engagement and the use of digital technology. It also explores the impact of the pandemic on hiring processes and the experience of meeting investors virtually.
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