2min chapter

The Bootstrapped Founder cover image

51: Finding an Audience for Your Side Business

The Bootstrapped Founder

CHAPTER

How to Find Audiences for Your Business

Most objects, when examined like this, will bring to mind a few dozen audiences. You're trying to find so many to open up your mind about what different things people do and group up around. It's important to step out of your comfort zone and expand the horizon of what you can work with. The real impact of transferable skills lies where they have not yet been transferred to.

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