4min chapter

Matt Kelly | The Midnight Pod cover image

Top 10 Things I Learnt Scaling to £2m+ In The First Year with A New DTC Brand -Doc the Journey Ep 50

Matt Kelly | The Midnight Pod

CHAPTER

How to Scale a Business on a Single Market

I think there's a lot of benefits for it because you know compounding effects of more eyeballs in one place. then look at EU and America potentially down the line don't try and get to 300k in three markets so they'd rather see a million in one market. Avoid fluff and extra cost that add up I put example PR here because I tweeted about this of a day There's so many temptations to do new stuff like brand collabs or influence a partnership or sponsor a fucking Barbie runway photoshoot which we nearly did recently but I was like no let's not do that even that'd be very fun probably not lots of nice women there.

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