This is almost like the tech firms who are normally playing victim turning things around a little bit and going after the old world now that they're in a position of power. So I think the defense, well let's start with Facebook. What Facebook would say is or what they ought to say is we're giving people what they want. The balance between people are clicking on it because Facebook put it there or Facebook puts it there because they think people are going to click on it. This is instead of the people who own the pipes trying to shape traffic.

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