
Scaling Your Franchise Marketing Success
The Art of Franchise Marketing
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How to Handle the Fran Dev Marketing Versus Consumer Conversation
Every tool known to man gives you analytics. Tying your ROI or marketing dollars to as close and analytic as you can. You don't need to keep track of everything. There's so much data out there. Right. So switching gears a little bit. How do you handle the Fran dev marketing versus consumer? Do you have different teams? Are the strategies very different? Different targets? What does that look like?
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