#452 Founder Shares $5M+ SaaS Marketing Strategies (That Actually Work)
Breaking B2B - B2B Marketing & Demand Generation Podcast
00:00
Engaging Customers and Pricing Strategies
This chapter focuses on the significance of building customer-centric features and the importance of regular engagement through webinars to understand customer needs. It explores effective strategies for reducing churn by identifying the ideal customer profile while discussing innovative marketing techniques such as live streaming and lead magnets. Additionally, it addresses the complexities of pricing strategies in a B2B SaaS context, emphasizing the potential benefits of raising prices when justified by added value.
Transcript
Play full episode
