452 – Product Development with Henrik Johansson
The How of Business - How to start, run & grow a small business.
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What Leads to GEMBA?
I think marketplaces has the potential to, to really transform industries and sometimes create full new industries. And my marketplace we're talking about here in an online world where you bring both sides or multiple sides together and as transparent as possible of marketplace to do business together. I saw that firsthand that there's a lot of small businesses that go under because they don't know how to go through this process of creating a new product. A big business can absorb those losses obviously. But for a small business, a failed product journey can be fatal. You know, it can be the end of your business. That's why we created a gambit, you know, bringing these two ideas of helping people
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