Sue Rice
Geniuses Of Copywriting
Is Your Copy Strategy Strategic?
i have thousands of stories to choose from. i think one of the biggest challenges ole have is between their two ears, right? It's ithen they worry that they can't do it or it's not for themm. When you start adding in stories, breaking news stories, timeless children's stories, whatever, when you start adding those in, you really grab people's attention because it's different. Then it's a way of building trusts too, because it's not, you know, like i always say to people, if you went to a dinner party, you're not going to spend the whole time talking about your product,. That's what our copy should be doing too
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