#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Attribution Modeling in B2B Marketing
B2Mox is a company that specializes in building attribution models for websites. Founder and COO of B2Mox, Andrew Hoyle says the industry has become obsessed with data analytics. But he argues there isn't always an answer when it comes to how to act on this data. He thinks marketers often fall victim to hype from companies who want to be like Nike or Salesforce but are actually just trying to sell stuff.
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Transcript
