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12min chapter
Turning Vision into Reality with Brian Smith | Episode 262
Real Business Owners
Success Through Niche Markets and Strategic Marketing
The chapter follows the journey of launching a sheepskin shoe business in California, finding success in the surfing community by targeting niche markets and shifting advertising strategies to align with consumer lifestyles. It highlights the importance of understanding consumer preferences and emotional engagement in marketing to drive sales and expand into new markets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode