Shift: A podcast about mobility cover image

Starting from scratch, Harbinger CEO John Harris seeks EV middle ground

Shift: A podcast about mobility

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The Medium Duty Market Opportunity?

Today there are roughly 250 to 300,000 vehicles sold a year in the US in the piece of the market that we focus on. According to the Department of Transportation, medium duty is vehicles in classes three through six. We've seen growth of 10 to 15% a year every year for the last 20 years. And that's primarily fueled by e-commerce growth. It's not pickup trucks, it's not sedans, we're not competing with companies like Ford and Tesla on their bread butter. But it's small enough that it's just been completely overlooked by electrification.

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