The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#87: Metrics That Matter, Product Marketing, The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

00:00

How to Be a Successful CMO

Sally Kohn: I'm guessing that you didn't get into marketing and say, I want to be a CMO one day. What's your path? Kohn: Like any good CMO, my bachelor's is in finance, which makes perfect sense. She says she loved the combination of analytical thinking with research at Plural site. And ultimately got the job after being recommended by peers for an interim role.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app