How I Built This with Guy Raz cover image

Author and Podcaster: Tim Ferriss

How I Built This with Guy Raz

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Navigating the Challenges of Marketing and Audience Connection

This chapter delves into the development of BrainQuicken, a sports supplement targeting athletes in the early 2000s. It highlights the importance of understanding athlete motivations and crafting a marketing strategy that speaks directly to those who value results over skepticism.

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