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The Importance of Price Point and Branding in the Electric Vehicle Market
CNN's John Deese: How much does price point and branding actually matter for the EV market? Could we, for instance, have an American electric vehicle market where there are cheaper Chinese imports available but Americans still prefer domestic manufacturers? And you even see the potential kind of Tesla brand premium. You know, Tesla does very well in the Chinese market, even despite BYD and other more competitive offerings.