How Persuasion Works in Business

This is a really bad way to think about it. You will never, never, never persuade everyone. Let me tell you how persuasion really works. In business, what is persuasion? It's marketing and sales. And then you have to persuade them to change their mind. So how does this work in the real world? I'll tell you how it does not work. Nobody even the most persuasive person on the planet. They cannot persuade 100% every single person. This is always say it's an idiom actually in English. It's a numbers game.