On facebook, i was always, sun last couple of years, been a big believer in the consolidation broad audiences. So those are principles that i relied on with facebook that ihave carried over to tik tok. The importance of creative is really number one for tito ads. It's not necessarily that you need t be a medio buying genius to figure out tik toK. Like i sedthe thi set up is very simple. And it's not about the set up. Itreally comes down to the creatives in having those vidios that look like organic tictos and give a compelling reason for someone to purchase right then.