YouTube Shopping at VidCon

At VidCon, YouTube's activations both at the Hyatt and at the Anaheim Convention Center were focused around shopping. You went to this like register ATM, you punched in some numbers, interacted with some screens on display,. A creator would come out on screen and say like, yo, what's up? YouTube shopping does XYZ come check it out. This was just meant to highlight what they already have. It really makes sense to lean in and try to diversify your revenue streams.