💍 “Engagement Rings for Men” — Tiffany’s pivot. DoorDash’s $8B empty calories. I******n.
The Best One Yet
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Intro
This chapter explores Tiffany's strategic pivot to attract a younger audience through affordable luxury items, including men's engagement rings. It also examines changing consumer behaviors, particularly among men, as they engage with products traditionally marketed to women, reflecting broader societal shifts in the jewelry industry.
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Transcript
