We need to get away from that so if these bigger brands want to take that path by all means i encourage it go for it let the small consumers like the market do what it does and stop with the government manipulation of it everything that we've had in regards to the inflation has begun at the hands of the government. I just wish that those future entrepreneurs would get in quicker because there's a thing like they're not establishedYeah joe who's the local there's a big problem with that yeahwhat you're saying a bigSo the reason that it's not happening sooner is not because it's not happened it's because they're still super timid about the cancel culture that they've dealt with