The Third Phase of Modern Fashion

With affluence comes power. And with this affluence, we start seeing that designers lose their ability to dictate their consumers what they should be wearing. This is the era when the trend forecasting industry really grows. The hallmark of the third phase of modern fashion is that it is full of multiple competing, simultaneous looks that are all in at the same time. We embrace the ones that resonate with us and we reject those that don't.