Performance Marketing Without a Strong Brand Foundation Is Not How to Create Dilemma

The ground going forward with the technology we're talking about will be who has proprietary data sets and can leverage these technology and tools out there. Performance marketing without a strong brand foundation is not how you create differentiation. There's no shortage of B2B marketers saying they want to be like they admire B2C companies. But then they don't take what you can learn in the B2C world and apply it to B2B. We need to rethink that.