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4min chapter
Signs Your B2B Organization Is Still Not Data Driven
The Revenue Marketing Report
Evolving Measurement Practices in B2B Marketing
This chapter explores how B2B marketing measurement has transformed, focusing on lead generation and the effects of changes in cookie tracking. It emphasizes the necessity for businesses to adopt a more holistic approach to measurement, incorporating multi-touch attribution and a comprehensive assessment of campaign ROI.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode