The Common Path to Unusual Success

The second lens is focus. Through focus, you keep nitching down until you are the best and only company offering your product or service to a specific audience. And it's not easy to replicate. I mean, certainly you could say that, well, you can just go and hire a bunch of guys, but it's, first of all, in this economy, it's impossible to hire anybody. It really was remarkable. So something that's really good right there. If you know john's podcast onchpeners on fire, you may also know he now lives on a million dollar mansion.