2min chapter

The Innovation Show cover image

Derek van Bever - Stall Points

The Innovation Show

CHAPTER

The Cloud Layer of Growth

The growth rates year on year of 50 large companies across the 20th century. All tend to asymptote into what we call a cloud layer so regardless of any individual company's rate of growth you do see those growth rates flattening. The rate at which that flattening occurs has itself been growing over time.

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