SaaStr 587: The 7 Tips to Setting Yourself Apart During the Venture and Growth Stages with Atomico Partner Irina Haivas and Principal Hillary Ball
The Official SaaStr Podcast: SaaS | Founders | Investors
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Go to Market Strategy - What You Need to Know
What we see more commonly these days is that a lot of the products have to play a little bit with both, with the bottom up and top down. So at the beginning, it's very important that you also test the various roots and decide how you're going to sequence them. And from the growth stage perspective, what will look to see is that these early iterations on the goto market side are now really starting to crystallize into identified sales channels and repetable sales play books.
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